The “Lazy” Guide to Social Media: How to Repurpose Content Like a Pro (And Stop Being Glued to Your Phone)

Posted on by Danielle LeBaron

“I know I need to be posting on social media, but I just don’t have the time.”

If I had a dollar for every time a brilliant business owner said this to me, I could retire to a private island. The pressure to be “always on” is crushing. You’re told you need to be on Instagram, LinkedIn, TikTok, and Facebook. You need to write threads, film Reels, post Stories, and send newsletters.

When you are running a business, becoming a full-time content creator is simply not an option.

But here is the secret that the big influencers don’t tell you: They aren’t creating new content every day. They are masters of the “Art of Repurposing.”

If you are writing a new caption from scratch every time you open Instagram, you are working too hard. It’s time to stop the hamster wheel and start using the Waterfall Method.

The Waterfall Method: Work Once, Post Everywhere

The concept is simple: You create one piece of “Core Content” (the big rock at the top of the waterfall), and then you slice and dice it into smaller pieces (the pebbles) that flow down to other platforms.

Let’s look at a real-life example of how we handle this for our clients at Danielle LeBaron & Co.

Step 1: The Core Content (1 Hour) You create one high-value asset. This could be:

  • A blog post (like this one!).
  • A podcast episode.
  • A 10-minute video training or livestream. Let’s say you write a blog post about “3 Ways to Organize Your Inbox.”

Step 2: The Slicing (The Magic) From that one blog post, we can generate two weeks of social media content without you lifting a finger again.

  • Newsletter: We take the intro and the main points, add a personal note, and send it to your email list with a link to read more.
  • LinkedIn Article: We repost the full text to LinkedIn’s newsletter feature (great for SEO!).
  • Instagram Reel / TikTok: We take the 3 main tips from the blog and turn them into a 60-second script for you to read, or create a text-on-screen video.
  • Carousel Post: We turn the headers of your blog into 5 graphic slides. (Slide 1: “Drowning in Email?”, Slide 2: “Tip 1…”, etc.).
  • Twitter/Threads: We take the punchiest quotes from the blog and turn them into text-only posts.
  • Stories: We create a poll: “Do you have 0 emails or 1,000 unread? Vote below.”

Result: You did the work once. Your audience sees you everywhere.

Omnichannel Marketing Without the Burnout

The goal isn’t to annoy people; it’s to meet them where they are. Some of your clients love reading emails. Others only scroll LinkedIn. Others are visual learners on Instagram.

By repurposing, you ensure your message lands with everyone, regardless of their preferred platform.

More importantly, repetition builds authority. Marketing psychology tells us that a prospect needs to encounter a message 7-20 times before they take action. Repurposing ensures you are reinforcing your expertise, not diluting it.

“But won’t people get bored seeing the same thing?”

No. First, algorithms are tricky. Only about 5-10% of your audience sees any given post. Second, people consume content differently on different platforms. Third, people forget! Reminding them of a tip you shared three months ago isn’t repetitive; it’s helpful.

We Are Your Content Engine

This strategy sounds great, right? But it still requires execution. You have to create the graphics, write the captions, schedule the posts, and track the analytics.

This is where Danielle LeBaron & Co. shines. We are not just admin assistants; we are digital marketers.

You provide the Core Content. Maybe it’s a voice note you record while driving, or a rough draft of an article. We take it from there. We apply the Waterfall Method. We ensure your branding is consistent, your hashtags are researched, and your posts go out at the optimal times.

We help you look like a ubiquitous, content-creating machine, while you are actually off doing client work (or enjoying a day off).

Ready to get consistent on social media without the overwhelm? Let’s discuss our Marketing Support packages and turn your expertise into a content engine.

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